In an exciting development for the Malaysian beauty industry, Juexi Tan, Chief Executive Officer of Wellthy Healthcare has secured an exclusive partnership with KTCS to introduce the Rootree skincare brand to the Malaysian market.
Rootree brand established since 2015 and have found their foothold in Southeast Asia, USA, Eastern Europe, Western Europe and the Middle East known for its holistic and vegan skincare products, is set to meet the growing demand for cruelty-free and chemical-free ingredients among Malaysian consumers.
Rootree products were successfully listed in all Ascen Plus Pharmacy outlets on July 31st 2024, marking the brand’s official entry into the market. To celebrate this milestone, a grand launch event was held on August 8th, attended by prominent key opinion leaders (KOLs) and influencers. The event was graced by the presence of Rootree’s Korean Principal and Ms. Gan Phai Leng, Chief Operating Officer of Ascen Plus Pharmacy, who officiated the ribbon-cutting ceremony.
Juexi’s decision to bring Rootree to Malaysia was driven by a commitment to providing consumers with high-quality skincare solutions that align with ethical and environmental values. With Rootree’s emphasis on using natural ingredients, Juexi is confident that the brand will set a new standard for skincare in Malaysia.
As part of its commitment to promoting Rootree’s innovative products, Juexi is highlighting key offerings such as the Rootree Mulberry 5D Skincare line, which is designed to support pore management, collagen boosting and the newly launched Rootree Phytoground Skincare, known for its Cera-Fat-Chol 331 Complex™ that moisture, provides skin barrier, elasticity regeneration and cell stability for a healthier skin.
Additionally, the Rootree Mobitherapy Age-Defy Eye Cream is poised to become a must-have product for those seeking effective, natural solutions for anti-wrinkle and whitening solution around the eyes. A high-oil cream is essential to prevent moisture loss.
The success of the launch event is a testament to the collaborative efforts of both Ascen Plus Pharmacy and Wellthy Healthcare.
Special thanks are due to Ms. Gan Phai Leng and her team for their instrumental role in making this event a success. Additionally, the dedication and hard work of Juexi’s team at Wellthy Healthcare were crucial in bringing this partnership to life.
Juexi is optimistic that Rootree’s holistic and vegan approach to skincare will resonate with Malaysian consumers, offering them high-quality, ethical beauty solutions. This partnership is not just about introducing a new brand; it’s about setting a new benchmark for skincare in Malaysia.
